day job

I'm a creative director with strategic moxie. From foundational brand consulting to the execution of complex integrated campaigns, I create smart, behaviourally-informed work that helps my clients reach their business goals. At my company, Pilot PMR, we work for city agencies, unions, non-profits, startups, nice people trying to level it up. As a freelance creative director, I help environmental organizations and social purpose companies drive change.

Selected Clients: Toronto Public Library, Deloitte, Figure 1, OPSEU, Creative Destruction Lab, Fit Feels Good, TEDx, Red Apple Stores, Rogers, David Suzuki Foundation, Slack

brand work for Toronto Public Library

brand work for Toronto Public Library

brand work for Toronto Public Library

brand work for Pilot PMR

piece for the Koffler Gallery's Summer Special at Honest Ed's

Pilot's nature guide to the Toronto Islands. Available at Spacing.

logo and design work for David Suzuki Foundation's Butterflyway

branding and copy for Fit Feels Good

Fit Feels Good

Out of home advertising for Catholic Teachers

holiday card for LEAF Toronto

 © 2020, Sarah Lazarovic

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