bias, cut

As a strategist, writer, and designer, I work through the lens of behaviour. I spent 2015 studying behavioural economics and sustainability as a Massey Fellow. I run the Toronto chapter of the Action Design network. We apply behavioural insights to design, from public policy to consumer products. My research focus is on behavioural design for sustainability. I'm currently studying applying behavioural design for sustainability with Stanford professor BJ Fogg.

• Behavioural Scientist columnist page